MASCHA IRIS ROTERMUND GRADUATED FROM CENTRAL SAINT MARTINS IN LONDON 2014. WHILE STUDYING AND SINCE GRADUATION SHE HAS WORKED IN SEVERAL FASHION HOUSES SUCH AS THAKOON, ERDEM AND DOROTHEE SCHUMACHER. 

THE DESIGNS ARE REFLECTING HER AFFINITY TO THE CONTRAST BETWEEN STRUCTURED AND FLORAL SUCH AS THE CONTRAST BETWEEN TRADITION AND INNOVATION. 

FROM AN IMPRESSION TO A DRAWING OVER  A PAINTING TO A KNIT. THE CHOICE OF BASIC SHAPES MAKES TRADITIONAL KNITS TO A MODERN CANVAS FOR HER DIGITIZED DRAWINGS AND PAINTINGS. HER COLLECTIONS ARE ONE CONTINUOUS DEVELOPING WORK RATHER THAN STRICTLY FOLLOWING SEASONS. THE PRODUCTION RUNNING IN THE SHOP GUARANTEES A COMPLETE TRANSPARENCY TO EVERY STEP,

MADE AT WEIDENSTIEG 16, 20259 HAMBURG

THIS IS WHERE A PIECE STARTS TO DEVELOPE.

A PAINTING OR DRAWING BY MASCHA IRIS ROTERMUND.

AFTER A DRAWING IS CHOSEN, IT WILL BE WORKED OUT ON THE COMPUTER INTO A KNIT PATTERN. IT CAN BE THE WHOLE IMAGE OR JUST A DETAIL WHICH WILL BE TAKEN FURTHER TO END UP AS A DESIGN-FILE FOR THE MACHINE TO KNIT.

FROM DRAWING TO A FINAL OUTCOME.

THIS PROCESS IS WHERE

MANUFACTURING MEETS TECHNOLOGY.

ANALOG MEETS DIGITAL. 

 

THERE ARE MANY MORE STEPS UNTIL A PERFECT KNIT IS MANUFACTURED. THE RAW PIECES OF KNIT WILL BE PUT TOGETHER WITH A LINKER. THE LAST FINISHINGS ARE TO WORK IN LOOSE YARNS BY HAND AS WELL AS A FIRST WASH TO MAKE THE FABRIC SOFT AND COMFORTABLE. AFTER A GOOD STEAM, THE FINAL STEP IS ATTACHING THE LABELS AND TAGS. NOW THE PIECE IS READY TO BE WRAPPED IN SOFT BURGUNDY TISSUE AND WILL BE PLACED IN A BLACK SHINY BOX.  

 

READY FOR YOU TO UNPACK OR TO TREAT SOMEONE SPECIAL WITH A PRESENT.

 

NOW ITS YOUR TURN TO TAKE CARE OF YOUR KNIT!